Marketing your writing: It’s all about the stars

It's All About the Stars 1-8-16

“It’s all about the stars,” I told one of my students, in an attempt to simplify the marketing process. By “stars” I meant the stars each student in her class earned by making a submission.

The class had decided to hold a friendly marketing competition. The students had three goals: To motivate themselves to send their writing out, to learn about the submission process and to have some fun.

The rules of the game were simple: For each submission they made, they would earn one star, which was then drawn on a dry-erase board. At the end of the 10-week class, the student who earned the most stars would be declared the winner and taken out to dinner.

Notice that each star was won not by having a poem or article accepted for publication, although that would be great, but by making a submission.

Why?

Because making a submission is something a writer has control over.

As writers, we may not have control over how talented we are, although we can always work on our craft. We may not get to decide what kinds of books are selling or which magazines have gone under. But we do have control over whether we submit our short stories, poems and essays.

Making submissions is like selling shoes. Say you own a brick-and-mortar shoe store. You’re not going to sell any high heels, slippers or athletic shoes if you keep your inventory hidden in the back storeroom. You need to display the kid’s shoes and hiking boots on the store shelves and in the front window, so your customers can see them, touch them and possibly try them on.

Even if you do display your shoes, you’re not going to sell every pair. Some of your customers are going to walk out without buying anything. But you still need to set your merchandise out.

For writers, displaying their work means sending it out. Not that submitting writing is easy. In fact, over the years, several of my students have told me they find the whole submission process overwhelming. And in some ways they’re right.

To submit just one story, a writer has to:

  • Come up with a story idea
  • Draft, revise and finalize that story
  • Research markets
  • Decide what market to submit to
  • Submit the story

Just the number of markets can be overwhelming. Factor in the fact that each publication has its own set of writer’s guidelines and you see how complex the system can be.

Which is why it’s important to focus on the stars. Earn one star and then another star and then another star. Until you have a constellation.

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